Time For a Formal RFP Process? Three Questions to Ask a Potential Marketing Consultant

7 Mar

Also, some consultants may sub-contract the work (to less experienced people) once they miscalculated their time and are overextended on other customer projects. That means you will be paying for less expertise than you thought.

  • Unclear return on your investment.
  • If there is absolutely no breakout of hours and services performed, how do you know you’re getting your money’s truly worth? Certainly the end outcomes should provide some insight, but that may take many months especially if it’s a lengthy retainer arrangement.

    Under the right conditions, a retainer may be advantageous. For example, a retainer can figure well if you need long-term strategic consulting, (my partner and i. e. a virtual CMO). Or if you’re certain of the setting of work and length of time required, a retainer might be the right fit.

    On an hourly basis rates

    For most of outsourced marketing job, a straightforward hourly rate is among the best bet. Typically, the project is very direct, for instance, “I need to rewrite my Web site. ” Or, “I require a publicity plan for a product launch. ” In these situations, you pay for exactly what you need. Advantages of an per hour rate arrangement include:

    • Workload precense.
    • With a great hourly rate, you get what you pay for and you know what you’re paying for each month. If a consultant works on the account for 10 a long time, you’ll get an invoice for 10 hours, including a breakout in the services performed.

    • Funds control.
    • For budgeting’s sake, you can establish the maximum amount you’d like to spend month after month. For instance, agree ahead of time that your budget is $3, 000. When the consultant reaches that amount, work stops unless you direct otherwise.

    • Increased motivation.
    • Consultants may very well be more motivated to work with your account because (and let’s be honest these), the more they work, the more they get money. Also, they are accountable for their time and results. They can’t bill you 10 hours for a brochure that never gets written.

    • Mastered expectations.
    • It’s easier to manage expectations on either sides when paying an hourly rate. This might be inexpensive, but has its problems like improper or imperfect tasks.
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      How does a person with no prior internet background make money using the web? The same way an athlete becomes a professional athlete. Hire a coach and become willing to learn and work.

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      Some consultants charge fees by the hour or the project. Going this route, you may wind up paying hundreds to thousands just for their consultations. This doesn’t account for costs associated with running your enterprise.

      Rob Delgado Marketing ConsultantYou have decided you want a marketing professional to help you, and that you are going to look outside your company for any help.